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Which areas were most searched through AI by Kërko360 visitors?

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The data collected from searches conducted through the AI search feature on Kërko 360 provides a clear overview of current user preferences and the direction in which the Albanian real estate market is moving.

Coastal Areas Dominate User Interest

The analysis of searches shows that coastal areas account for approximately 27% of total user interest on Kërko 360, making them by far the most searched segment of the market.

A particularly significant finding is that the majority of searches related to the coast were conducted through AI, indicating that users are increasingly relying on artificial intelligence to better evaluate investment potential and market opportunities.

Tirana Continues to Hold the Main Weight of the Urban Market

Although coastal areas lead overall searches, Tirana remains the epicenter of Albania’s real estate market.

City Center

The City Center represents nearly 20% of all searches, ranking as the second most searched area on Kërko 360.

The strong interest in this area is linked to:

  • Strategic location

  • Consistent housing demand

  • Commercial potential

  • Relative shortage of new developments

Unlike coastal areas, users searching for properties in the City Center tend to have clearer and more specific objectives, reflecting a more mature market focused on long-term urban investment.

Komuna e Parisit and Paskuqan

Komuna e Parisit accounts for approximately 13% of total searches, while Paskuqan represents around 12%.

These two areas reflect different market dynamics:

Komuna e Parisit continues to be considered a premium area with stable demand for modern apartments and high-quality residential developments.

Paskuqan is gaining momentum as one of the areas with the greatest urban expansion potential due to more affordable prices and ongoing development activity.

The very small difference between these two areas suggests that market interest is gradually shifting toward well-developed suburban zones of the capital.

Emerging Areas Are Gaining More Attention

One of the most interesting aspects of this study is the growing interest in areas that, until a few years ago, were not considered among the most sought-after locations in the market.

Artificial Lake Area

The Artificial Lake area represents approximately 7.5% of total searches, confirming increasing demand for properties that combine:

  • Urban living

  • Green spaces

  • High quality of life

  • Modern residential developments

Don Bosko and Fresku

Don Bosko accounts for approximately 7% of total interest, while Fresku represents around 6%.

These areas are particularly attractive to:

  • Young families

  • Buyers focused on the price-to-space ratio

  • Investors looking for growth potential

The growing interest in these neighborhoods is directly linked to infrastructure improvements and the expansion of new residential projects.

AI Is Changing Consumer Behavior in the Real Estate Market

One of the most important conclusions of this study relates to the way artificial intelligence is transforming the property search process.

The data shows that in the most popular segments, especially coastal areas, users are increasingly relying on AI for:

  • Area analysis

  • Investment comparisons

  • Property discovery

  • Market guidance

  • Faster access to information

This indicates that the Albanian real estate market is gradually entering a more data-driven and technology-oriented phase, where artificial intelligence is becoming an integral part of the decision-making process for buyers and investors.


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